Miau2be: Meet Our New IP Inspired by Life in the Social Media Era

At Phenaki Animation, we are excited to introduce Miau2be,

our latest IP, which is also the name of the social media account of Miau2, a hyperconnected Gen Z black cat. By following Miau2’s humorous and sometimes absurd struggles, everyone can catch reflections of life in today’s social media era, all presented in a playful, lighthearted way with cute animals.

Since its launch in October 2025, Miau2be has grown organically on TikTok, YouTube Shorts, Instagram, and GIPHY. These short-form contents let everyone find Miau2be on major social platforms (because Miau2 is hyperconnected!😼) and showcase Miau2’s unique perspective on everyday life, bringing humor and personality to situations that feel familiar to many.

Building on this universe, we are thrilled to announce our collaboration with Sedo+ for a mini-series titled Miau2’s Live Room. Unlike short, fragmented social media content, this narrative-focused project provides a more immersive experience, allowing us to tell stories in a deeper and more personalized way. This marks the first step in expanding IP Miau2be into narrative storytelling, combining our creative vision with Sedo+, a streaming platform that supports creators in a flexible and transparent way.